The ADDU Brand
Strengthening Our Legacy, Unifying Our Voice
Internal & External Communication
By sharing updates regularly and encouraging feedback, we foster a collaborative environment built on trust and mutual understanding. And engaging with external stakeholders is key to strengthening our reputation and expanding our network. Through proactive media relations and strategic public relations efforts, we share our achievements and advocacies.
Voice and Tone
Embrace a voice that is warm, inclusive, and professional, reflecting our university’s values and Jesuit heritage. Tailor your messaging to resonate with students, faculty, alumni, and other key audiences, ensuring relevance and impact. Promote inclusivity by addressing diverse perspectives and backgrounds within our community.
Visual Identity and Logos
Discover the meanings behind our iconic seal, which embodies our Jesuit roots and connection to Mindanao. Use our logos correctly to maintain brand integrity and ensure a cohesive visual identity across all platforms. Explore logotype variations that represent various departments while staying connected to
the university brand.
Design Elements
Utilize our official color scheme to ensure a consistent and recognizable look across all university materials. Apply colors appropriately, balancing creativity with adherence to our brand standards. Choose from our approved fonts to convey professionalism and readability in all communication. Celebrate local culture by incorporating traditional Mindanao patterns that reflect our regional pride.
Writing Style Guide
Follow these guidelines to ensure clarity, professionalism, and effectiveness in university communications. Maintain a polished and professional style by adhering to these grammatical and tonal standards. Use standardized terms to enhance readability and ensure consistency in all communications. Promote respect and inclusivity by using language that acknowledges diversity and cultural differences.
Recruitment and Promotion Strategies
Showcase the vibrancy of campus life to attract prospective students and their families. Strengthen connections with local schools to build a strong pipeline of future students. Utilize social media to create impactful campaigns that connect with a wide audience. Foster a sense of belonging through events that bring the community together and highlight our values.
Assets
University Seal & Symbolism
Access authorized logo files for accurate and high-quality reproduction in your communications. Learn how to position logos strategically to highlight our partnerships and reinforce
brand recognition.
Assets
Typography & Fonts
Official fonts are carefully selected to convey professionalism and readability across all communications. By following our font and typeface guidelines, we ensure a cohesive and polished look that enhances the visual consistency of both printed and digital materials. Our typography reflects the university’s commitment to clarity and excellence, reinforcing our brand identity at every touchpoint.
Assets
Mindanao Textile Patterns
Ateneo de Davao proudly incorporates traditional Mindanao textile patterns into its visual identity, celebrating the region’s rich cultural heritage. These patterns reflect our deep connection to the local community and showcase our commitment to honoring and promoting regional pride within our branding.
Assets
Photography
Use photography to capture the spirit of university life, while respecting high standards for quality and appropriateness. Select photos that align with our values, emphasizing authenticity, diversity, and academic excellence.
Assets
Business Card & Stationery
Crafted to make a lasting impression. Each piece is professionally designed to reflect our institutional identity, ensuring a cohesive and polished representation of the university in every interaction.
Assets
Email Signatures & Presentation Decks
Ensure professional and standardized email signatures that convey essential contact information clearly. And present with confidence using slides that incorporate our visual identity and enhance your message.
ADDU BRAND 101
Join our upcoming workshop to gain an essential overview of Ateneo de Davao University’s brand. Learn about logo usage guidelines and see how our brand comes to life through real-world examples and applications.
Questions?
Need assistance or clarification about the brand guide?
Reach out to us with your questions—we’re here to support you.
Business Card & Stationery
Crafted to make a lasting impression. Each piece is professionally designed to reflect our institutional identity, ensuring a cohesive and polished representation of the university in every interaction. Access templates and ready-to-use files. Or do you need custom designs? Submit a request.
Email Signatures & Presentation Decks
Ensure professional and standardized email signatures that convey essential contact information clearly. And present with confidence using slides that incorporate our visual identity and enhance your message. Access templates and ready-to-use files.
Or submit a request for an email signature.