strategies

Highlight Our Vibrant Campus Life

Engage prospective students and families through campus visits and open house events, providing them with firsthand experiences of university life and facilities.

Campus Visits
Host campus visits and tours to provide potential students with an authentic experience of university life.

Open House/Campus Experience
Organize open house events for prospective students and their families to explore the campus and its offerings.

Targeted School Partnerships

Build strong relationships with feeder schools to streamline communication and outreach efforts, making the recruitment process more efficient.

List of Feeder Schools
Maintain a list of feeder schools to establish direct lines of communication and partnerships for student recruitment.

Attend School Fairs and Networking Events
Accept invitations of career fairs/guidance to establish a presence and network with students and educators.

Engage with School Heads/Guidance Counselors
Build rapport with school administrators through visits and giving of merchandises, to gain insights into student interests and needs.

Ensure Dynamic Social Media Presence

Leverage social media platforms to regularly share engaging content that highlights the university’s academic excellence, events, and campus life.

Social Media Posting
Regularly share engaging content across platforms to highlight university life, academic achievements, and events.

Facebook Ad Boosting
Use targeted advertising to reach specific audiences and boost visibility of university content.

Make Social Media Content for Organic Growth
Create content that resonates with the audience to naturally grow followers and engagement.

Tagline and Branding
Develop a distinctive tagline and strengthen overall branding for recognition and impact.

Videos/Reels
Produce videos and reels to showcase university achievements, student experiences, and campus highlights.

Take-Your-Photos-Here Spots in the Campuses
Identify instagrammable spots in the campuses and place take-your-photos-here camera stands to feature the campus on social media.

Interactive Events and Competitions

Foster engagement and community spirit by hosting inter-school competitions and setting up booths at various events to interact with potential students. Organize the annual ADDU Fair to showcase the university, and celebrate University Day with special events to strengthen community engagement.

Welcoming Interschool Competitions
Organize competitions to engage with potential students and showcase university culture.

Setting Up Booths
Establish booths at in-school events, school fairs outside the campus and events in other units for increased visibility and engagement.

ADDU Fair
Organize an annual fair and open house from across units to showcase the university to the public.

University Day
Celebrate University Day with special events and activities for the community to strengthen engagement and recognition of the university.

Join Araw ng Davao/Kadayawan Parade
Be present at major local events for increased visibility and engagement.

Invest in Merchandises and Retail

Revamp the bookstore or create a separate on-campus store to offer updated merchandise and a modern retail experience for students and visitors.

Revamping our Merchandise
Update the bookstore’s merchandise offerings to attract students and visitors.

Revitalizing our Merch Store
Create an on-campus store for an improved retail experience.

Admissions Offices Across Units with Merch Corners
Establish merchandise corners in admissions offices across all units to promote university spirit and provide convenient access to items.

Strategic Advertising

Utilize billboards, LED billboards, radio ads, and other advertising channels to enhance the university’s visibility and reach within the community.

Billboard/Banner
Place advertisements on billboards and banners under lamp posts for wide visibility.

LED Billboard
Implement an LED billboard for modern and eye-catching advertising.

Radio Ads
Utilize radio advertisements to reach a local audience and promote university programs and events.

Physical and Digital Communication Channels

Use information boards, LED TV displays, and waiting areas to communicate events and news effectively around the campus.

Information Board
Use information boards to communicate events and news around campus. These infoboards will be placed in identified strategic locations in the campus.

LED TV Displays
Set up LED TV displays to share information and advertisements around campus.

Waiting Areas
Provide comfortable waiting areas for visitors and students with promotional posters and brochures.

Media Partnership

Identify potential media partners to help amplify news-worthy events and stories of ADDU. This partnership aims to increase visibility and reach among the target audience through the media’s established channels.

Press Conferences
Organize press conferences where media representatives are invited to hear relevant news about ADDU’s major events and report on them.

Media Coverage
Ensure that the university has adequate coverage, such as news articles, features, and social media posts, to provide partner media with the information they need.

Student Ambassadors

Each unit shall open applications for its student ambassadors, who serve as the official representatives of ADDU to prospective students, parents, and the community. Student ambassadors are selected through an application process and must be enrolled students of ADDU with no identified violations or cases. They are expected to embody Ignatian and Atenean values. Their contributions include: Promoting ADDU through relevant social media platforms; facilitating campus tours; and participating in recruitment events.

Leverage our Community Engagement and Programs

Our community engagement initiatives not only underscore our commitment to social justice but may also serve as platforms to highlight our university’s values, academic programs, and scholarship opportunities. Here, we can effectively articulate our mission, showcase the diverse array of programs we offer, and highlight the various scholarships available to prospective students.

Promoting Our University During Community Engagement Activities
Actively promote the University’s mission, programs, and scholarship offerings during community engagement activities, if applicable

Offer Scholarships and Financial Aid
Provide scholarships and financial assistance programs to students from underserved communities, ensuring that financial barriers do not hinder access to quality education.

Alumni and Stakeholder Engagement

Collaborate with our alumni, through Alumni offices and Career Center, for mentorship, networking, and event opportunities, and conduct job analysis with industry stakeholders to align programs with market needs.

Collaborate with Alumni
Partner with alumni for mentorship, networking, and event opportunities.

Highlighting Achievements and Success Stories
Alumni can share their personal and professional accomplishments to showcase the impact of an ADDU education and inspire prospective students.

Serving as Resource Speaker
They can be invited to special events as guest speakers sharing their experiences in ADDU.

Providing Networking Opportunities
Alumni can help expand networks by connecting ADDU with prospective students, parents, and referral sources.

Supporting Recruitment Initiatives
They can also contribute testimonials, photos, videos, and other content for use in recruitment campaigns.

Facility Use and Rentals

Open university facilities for public use and rentals to enhance community ties and offer a valuable resource to the public.

Allow Public Facility Rentals
Open university facilities for public use and rentals to enhance community connections.

Highlight Academic Opportunities and Curriculum

Highlight the university’s academic curriculum and partner with reputable universities abroad for joint program offerings and broader opportunities

Academic Curriculum
Highlight the university’s curriculum to demonstrate vertical and horizontal articulation of curricula and integration of the mission in all subjects.

Partner with International Schools
Collaborate with universities and institutions abroad to deliver joint programs and leverage on these collaborations for promotions.

Improving the Admission Process Across Units

Provide uniformed admission kits and streamline the enrollment process to offer a smooth and clear pathway for prospective students.

Uniformed Admission Kit
Provide a standardized admission kit with all necessary information for applicants.

Enrollment Flow
Ensure a seamless transition from grade school to junior high school to senior high school and higher education through a streamlined admission process.

Consistent Use of Key Messages in Promotional Campaigns

To ensure effective and consistent promotion campaigns, we will highlight our unique strengths using the key messages in this Integrated Guide. We will maintain a cohesive visual identity, a consistent tone, and leverage storytelling across multiple channels. For example, campaigns will include social media posts showcasing campus life, video testimonials from University exemplars, interactive campus tours, and educational fairs. For detailed key messages, please refer to page 8.

Centralized Promotions and Communications

Streamline institutional promotions and maintain an up-to-date website with a dedicated phone hotline or AI-assisted chatbots for direct and personalized assistance.

Centralize Institutional Promotions
Streamline messaging and promotions across different platforms and departments.

Updated Website
Maintain an up-to-date website with current information and user-friendly navigation. Incorporate AI features such as chatbots to provide instant assistance to website visitors, answer frequently asked questions, and guide users to relevant resources.

Phone Hotline and AI-Assisted Chatbots
Establish a dedicated phone hotline for inquiries and assistance, providing direct and personalized communication for prospective students and families. Implement AI-driven features such as Interactive Voice Response (IVR) systems and chatbots to efficiently handle a high volume of calls, offer 24/7 support, and route inquiries to the appropriate departments or personnel for further assistance.