Visual Identity and Logos

Our visual identity and logos are vital elements of the Ateneo de Davao University brand, serving as representations of our values, heritage, and mission. Consistent and strategic use of visual identity helps build a recognizable and professional image that distinguishes our university from others. This section outlines the guidelines for using the University seal, shield, and sub-brand signature or logotypes to ensure all our communications and materials reflect a cohesive and unified brand.

University SealGeneral Guidelines

University Seal

Upper Panels
The upper panels pay homage to Davao’s spiritual heritage and natural beauty. The gold and silver inverted crossed keys, set against a serene light blue background, honor St. Peter, the patron saint of the Davao Church (now the Cathedral), while also symbolizing Our Lady, Patroness of the Philippines and of Ateneo de Davao University, under the title of Assumption of Our Lady. The vibrant green mountain peaks represent the majestic Mt. Apo and the surrounding landscapes that grace the horizon of Davao City.

Lower Panels
In the lower panels, we find the family arms of the founder of the Society of Jesus, St. Ignatius de Loyola of the House Oñaz y Loyola. The seven bold red stripes against a backdrop of regal gold symbolize the courage and sacrifice of the seven sons of the House of Oñaz, who valiantly fought for the liberties of Christians in Spain. Additionally, the depiction of wolves and a pot (lobos y olla) cleverly incorporates wordplay on the family name Loyola, adding a touch of wit and tradition to the seal.

Crest
At the pinnacle of the seal rests a silver medallion bearing the monogram of the Society of Jesus. The letters “IHS,” derived from the Greek spelling of “Jesus,” are flanked by the cross and nails, powerful symbols of Christ’s sacrifice and redemption.

Motto
Emblazoned above the shield, the Latin motto “Fortes in Fide” (Strong in Faith) serves as a guiding light for the Ateneo de Davao University community, echoing the words of 1 Peter 5:9 and St. Paul’s letter to the Ephesians (5:10-20). It encapsulates our deep rootedness in our faith that defines our institution and its members.

Visual Identity and Logos

General Guidelines on the Use of the University Seal

The Ateneo de Davao University seal is a cherished emblem that represents our University’s values, identity, and heritage. To ensure its proper usage and preservation, the following are established to guide and inform users:

Integrity of Design

  • The university seal must be reproduced accurately and in its entirety, without alteration or distortion of any elements.
  • No additional text, images, or embellishments should be added to the seal.

Authorized Usage

  • The university seal is reserved for official university documents, publications, and communications issued by University authorities.
  • It should not be used for personal or unofficial purposes without proper authorization.

Size and Proportion

  • When resizing the seal, maintain the original proportions to prevent distortion.
  • Ensure the seal is clearly visible and legible, especially when used in print or digital formats. 

Color Specifications

  • Do not alter the colors of the seal or use unauthorized color variations.
  • Use the designated color scheme specified in the official branding guidelines for the university seal. 

One Color Reproduction

  • Print ads and other materials limited to one color will require the use of the one-color variations.
  • Direct conversion of the full logo to grayscale via digital image manipulation is not permitted as details are lost, rendering the Seal unclear 

Clear Space and Placement

  • Allow sufficient clear space around the seal to maintain its visibility and impact.
  • Place the seal prominently and appropriately within the layout, ensuring it does not appear cluttered or overshadowed by other elements. 

Unauthorized Usage

  • Do not modify or recreate the university seal without proper authorization.
  • Refrain from using the seal in contexts that may misrepresent or tarnish the reputation of the university. 

Consultation and Approval

  • Seek approval from relevant university authorities or designated offices before using the seal for official purposes. For questions regarding the usage of the seal, consult the Institutional Communications and Promotions Office (ICommP). 

File Formats

  • The university seal is available in high-resolution digital formats suitable for various applications, including print and digital media.

Use official source to obtain the authorized versions of the seal to ensure quality and consistency.

 

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